https://www.janieginsberg.com/home daily 1.0 2025-03-18 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/ec03f36e-c632-4533-b7a8-0df48914df98/Group+1010107638.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.janieginsberg.com/covid-19-booking daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1626227661667-JQR73Q9NOYHSCLP2HE7N/MOB+1.0+1+%281%29.png COVID-19 project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1626227617732-AFEB8661Q2Y4PYC19DYH/Group+21+10+%281%29.png COVID-19 project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622862085051-SNN1Z9ECHFDZ4CXHJXD6/Frame+381+%281%29.png COVID-19 project - Make it stand out Screen 1 of 3: How do you want to receive notifications and updates? We'll send you a notification to book your appointments when vaccines are availalble at a pharmacy near you. Choose one or both. Text messages. Standard wireless carrier message and data rates may apply. Email. If you’re using the PC Health app make sure you turn on push notifications in My Health settings. Screen 2 of 3: Confirm your contact information. Verify your mobile phone number. We’ll send you a 6-digit PIN. Mobile phone number. Phone number verified. Screen 3 of 3: Green check mark. Request submitted. What will happen next We'll contact you to book an appointment when a dose becomes available at one of our pharmacy locations near you. This may take some time since there's a high demand for COVID-19 vaccines. You'll be able to book your vaccination dates and time once you get a notification with a booking link. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622861755770-1FIT427LXC0600S49L0M/Frame+383.png COVID-19 project - Make it stand out Registration form screens 1 of 3: Welcome to the COVID-19 vaccine request form. This form will guide you through a series of questions that will help determine if you are eligible to receive the COVID-19 vaccine at the pharmacy. Eligibility is determined by current provincial requirements. Filing out this form does not guarantee you a COVID-19 vaccine. If you are eligible to receive the vaccine, you will be contacted by email and/or text to book an appointment when doses are available at one of our pharmacy locations. More information: Vaccinations are available by appointment only. The vaccine is free for all Canadians, funded by the government. The vaccine will be given by one of our injection-certified Pharmacy Professionals. Screen 2 of 3: Select your province. I am looking to get the COVID-19 vaccine in: Province drop down. Screen 3 of 3: Eligibility check. Current eligibility criteria for COVID-19 vaccination at a pharmacy in Alberta: Individuals 75 years of age and older. Are you eligible based on these provincial criteria? Yes. No. (We will notify you when you may be eligible). We will verify your information when you come in for the vaccine. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628640134121-HV53VNRKX0B1ARNN96NA/Group+46+%281%29.png COVID-19 project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628641250623-SIFGBFS1E2TAEFD7PM83/Screen+Shot+2021-08-08+at+2.42+1.png COVID-19 project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628640888914-2DIWYT49P33CGGXU7D33/Group+47.png COVID-19 project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628641792112-LF4ZCJ1TQFNKPS6R5WOC/Group+49.png COVID-19 project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628641766271-VA7E8KQYTIQ3BDHYQO2G/Group+50.png COVID-19 project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622859006860-H0LZPK0WP0BJN69TJXMR/Frame+379.png COVID-19 project A series of screens representing a user flow. Screen 1 of 4: Waiting room. We are experiencing high demand for appointments. This page will update automatically when it is your turn. We appreciate your patience. Number of users in line ahead of you: 4848 Your estimated wait time is: 4 minutes. Screen 2 of 4: Hello, Alex We have assigned the following location and date for you based on vaccine availability. A vaccine is available at: Shoppers Drug Mart 5567 Yonge St., Toronto, ON Phone: (416) 123-4567 Date: Monday, March 1. These dates don’t work for me. About the vaccine: If the vaccine available requires multiple doses, we will notify you at a later date to book your other appointment(s). If you have questions or concerns about this vaccine, speak with a pharmacist or health care provider before booking an appointment. About the appointment: Please do not choose a time if these dates do not work for you. We will reach out again when other dates are available. Choose a time. Screen 3 of 4: time selection. As we try to accommodate a high volume of appointments, the time you choose will apply to both appointments. Choose an available time. Your appointments will be at Shoppers Drug Mart 5567 Yonge St., Toronto, ON Phone: (416) 123-4567 Dose 1 of 2 Date: Monday, March 23. Dose 2 of 2 date Monday, March 23. These dates do not work for me. Screen 4 of 4: Review appointments. You have not booked your appointments yet. Please review the appointment details and confirm by clicking “Book appointments.” By booking, you are committing to attend both appointments. Your appointments will be at: Shoppers Drug Mart 5567 Yonge St., Toronto, ON Phone: (416) 123-4567 Dose 1 of 2 Date: Monday, March 1 Time: 8:00 am Dose 2 of 2 Date: Monday, March 23 Time: 8:00 am Change time of both appointments. Book appointments. https://www.janieginsberg.com/pc-optimum-insiders-onboarding daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622913397637-F9VXC3UUFRHP4CQQ3UUR/Step+2+%2B_-+validation.png PC Optimum Insiders onboarding - Make it stand out Step 2 of 4: Your welcome box. We’d like to send you a box with PC® products as a warm welcome to PC Optimum Insiders™. We'll send you a reminder email before it comes. Where should we ship it? (We’ll use this shipping information to send you your welcome box. You may also get promotional materials.) Form to fill out. Shipping address. Error message says don’t leave us hanging, enter your shipping address. Address line 2. Country we only shop within Canada. Province/territory. City/town. Postal code. This should have 6 characters (e.g. a1a 1a1). This checks out. Onwards! https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623084108363-I2LUYJUATU9NTJ5FGTV3/Checkout+-+iOS+%283%29.png PC Optimum Insiders onboarding - Make it stand out Checkout screen with promo code form field and positive validation. Promo code. Have a promo code, enter it here. Applied! We love a good promo. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622913370990-EPYP86DJPPEJXTRE8MBW/Step+1+%2B+positive+validation+%281%29.png PC Optimum Insiders onboarding - Make it stand out Step 1 of 4. Personal details. Nice to meet you! Tell us a bit about yourself. (We may use this information to confirm your identity for other PC brands). Form to fill out. First name. Last name. Phone number. Next step. Nevermind, take me back. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623084871488-CP31C2PQC3XRHQAC1OJC/Checkout+-+iOS+%284%29.png PC Optimum Insiders onboarding - Make it stand out A modal that says: Leaving so soon? A reminder that you’ll lose your progress. Stay, it’s nice here. Leave https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623027416930-N2TV5B3VK7IDT5T6IPZ4/Payment+details+%285%29.png PC Optimum Insiders onboarding - Make it stand out It feels like we’ve been here before... It looks like you’re already a member! Go to your PC Optimum Insiders dashboard to explore. Button - Go to your dashboard https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623027479623-M4QYXYXZ0QVSVTEBEJ3R/Payment+details+%284%29.png PC Optimum Insiders onboarding - Make it stand out Ugh! How embarrassing for us. We’re having some technical problems, but our support team is on it! Leave this one to us. Button - Try refreshing Button - Explore Offers https://www.janieginsberg.com/shoppers-app-audit daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622915659791-EPK1NYUF2AYNB0TLMYTQ/Example+1+%281%29.png Shoppers app audit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622915223078-I22RRY11B9N0EZ8AWMU8/Screen+Shot+2021-06-05+at+1.45.57+PM.png Shoppers app audit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622916617503-HYWR13PUL21193F3G1MV/Example+3.png Shoppers app audit - Make it stand out We’ve updated your profile. Your store and prescriptions were added to your pharmacy profile. Button - manage prescriptions. Link request a refill. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622916642151-ZJGOZ21Q7UWK3X3S7A5X/Screen+Shot+2021-06-05+at+2.08.44+PM.png Shoppers app audit - Make it stand out Congratulations! We’ve updated your profile. Your prescription and store have been added to your online Pharmacy. Button - manage my prescriptions. Link request a refill. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622916118618-WONX5X9UT1FBQ08M09GD/Example+2+%281%29.png Shoppers app audit - Make it stand out Your pharmacy session is locked. We’ve temporarily locked your account after 5 failed attempts to answer your security question. Call us to unlock your account. Contact information. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622916026498-DJNSMCG0MN1I1SBR6EU7/Screen+Shot+2021-06-05+at+1.58.16+PM.png Shoppers app audit - Make it stand out Your pharmacy session is locked. You have incorrectly answered the security question 5 times in a row. Contact information. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622916881575-MKQUKWYJC1CIO9L2S4KS/Example+4+-+after+%281%29.png Shoppers app audit - Make it stand out Turn on location services. Allow Shoppers Drug Mart to show you flyers available in your region, or enter a postal code to search. Cancel or turn on. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622916863146-0FWXC0Q56YHPC6X89PWO/Example+4+%281%29.png Shoppers app audit - Make it stand out Turn on location services. Turn on location services to allow Shoppers Drug Mary to show available flyers in your location or enter a postal code to search. Cancel or turn on. https://www.janieginsberg.com/shopping-list-feature daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622921390162-34O81AR3HG1Z6CVVW81X/03+Confirmation.png Shopping list feature - Make it stand out Great! We'll let you know when it's ready. Our team is hard at work building this feature. We can't wait for you to try it. Button - back to my offers. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622921360589-PHOJSP0CIB4VFTMDEC3E/02+Opt+In+Message.png Shopping list feature Shopping list. Let's shop together. We're testing out a new feature called Shopping List. It lets you create a custom list with your own items, weekly offers and flyer deals. We think it's pretty cool. But the question is, do you? We'd love you to try it out and share your experience. See how it works. By continuing and joining this test you agree to receive emails, and a survey, about the new Shopping List feature. Button - I’ll try out it. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622921518818-8CHM49HRWK25XEFR7DAB/Shopping+List+1.png Shopping list feature - Make it stand out You haven't created a list yet. Add your own items, weekly offers and flyer deals to your Shopping List. Next time you’re walking through the aisles — you’ll be ready. Button 1 - explore offers. Button 2 - Explore flyers. Button 3 - Add your own items https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622921539804-U0E87Y7SBYUCHSBL67OU/Shopping+List+3.png Shopping list feature - Make it stand out Items and weekly offers. Take note! Any claimed or expired offers will be automatically removed from your Shopping List. Pop up says remove checked items, delete list. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622921608871-DIG3DHODAR7VDX979KT3/02+Take+Survey+Message.png Shopping list feature - Make it stand out Thanks for trying out our Shopping List. We hope you enjoyed this experience, but if you didn’t, that’s okay too. We’d love to hear all about it if you don’t mind answering a few simple questions. Button - take survey https://www.janieginsberg.com/content-design-guide daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623013593368-SDIWGUDISHT2MA80869F/Frame+413+%281%29.png Content design guide - Make it stand out Active instead of passive voice. The active structure focuses on the person. Yes - We’re investigating the problem, Select add to cart to buy, How would you like to pay? No - The problem is being investigated, The add to cart button should be selected when you’re ready to buy the item, Please select the preferred payment method https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623027135049-JALOBH2M4OK6R72V7N3B/Frame+409+%281%29.png Content design guide - Make it stand out Login vs. Log in. Use login when referring to the page or process. Yes - Head back to the login page and try again, Go to account settings to change your login details. No - Head back to the log in page and try again, Go to account settings to change your log in details. Use log in when referring to an action. Yes - The product provides a secure way for users to log in and access their previous orders. No - The product provides a secure way for users to login and access their previous orders https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623013015750-I9HUNTWCDYKPTOT8R5DL/Frame+413.png Content design guide - Make it stand out Only provide what’s essential. Ask yourself, what’s the main point of the message you’re writing? Yes - To complete 2-step verification, you’ll get an email. This can take up to 5 minutes. No - Your email needs to connect with our servers to complete the 2-step verification process. This may take up to 5 minutes. In this example the important points are: User will receive an email It will take up to 5 minutes Details about how the action is performed are not essential (i.e. server connection). https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623027021543-8PHPK2UX18C54P6Y1I92/Frame+408+%281%29.png Content design guide - Make it stand out Can, may and might. Terms of ability. “Can” implies ability and “may” implies permission (and sometimes uncertainty). Don’t use “may” when you mean “can.” Yes - You can change your personal information at any time, You can use PC Optimum offers up to 5 days after they expire. No - You may change your personal information at any time, You may use PC Optimum offers up to 5 days after they expire. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1622922616826-3CYFJ4DCKZRB51M6LD01/Frame+408.png Content design guide Principles. Table of contents. Be simple and direct, Only provide what’s essential, Conversational writing, Don’t drop the connecting words, Focus on key concepts, Write for all reading levels, Reduce friction, Be consistent, Write in present tense, Active instead of passive voice, Use numerals, Test things, Describe the action, not the behaviour, Mechanics & punctuation, Content Structure, Writing for components Be simple and direct. Be clear and concise, only communicate the essential details. Say what you need to say in as few words as possible. Yes - Save changes? No - Would you like to save your changes? Tell users how to take action, not that they should or need to. Yes - Sign in to continue, No - You must sign in before you can continue https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1623013519844-CSD5MZU2VUY1YKZ53R7S/Frame+414+%281%29.png Content design guide - Make it stand out Reduce friction. Think about what would stop a user. Could they be concerned about something? Will they have trust issues? Are we asking for too much without explanation? Use text labels to make users feel safe. Nip the negative feeling before they can feel it. An example: asking for personal information. Form example. Label is Email. Helper text is We’ll never spam you https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/ddc54be4-ed0b-4a02-b998-9ede281f9cc8/Screenshot+2025-02-25+at+7.44.21%E2%80%AFPM.png Content design guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.janieginsberg.com/work daily 0.75 2025-03-03 https://www.janieginsberg.com/financial-literacy daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/bd64f64c-edeb-40ec-b4ff-c3cd221aaeec/Screenshot+2025-02-24+at+5.32.25%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/6c09e774-b1d4-41ef-b129-fb4300e23aa9/Screenshot+2025-02-24+at+5.38.24%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/da22064b-2096-4862-a39a-23d824acaa45/Screenshot+2025-02-24+at+5.32.45%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/e801d867-0fbe-47f5-a69e-6f689f1d4a6b/Screenshot+2025-02-24+at+5.37.18%E2%80%AFPM.png https://www.janieginsberg.com/company-site-redesign daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628622839414-3XT6W20MZQ9VFN07SD24/Screen+Shot+2021-08-10+at+3.13.44+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628624176262-HL3ZR020DQQ6UD3486BS/Screen+Shot+2021-08-10+at+3.36.00+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628629407698-WDVZ7VUQZU5OOIGUD9CF/Screen+Shot+2021-08-10+at+5.02.33+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628635418878-0TT2BK3LWWVHULGWK3GI/Group+19893.jpg Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628621671264-X4X2MF8MMVWLGVTTLJOU/Frame+4.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628634980989-I9UK4MKZAII5LS5JM2HV/Group+19893.jpg Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628625414157-AAYN1CAPW20DZWPANC97/%5BDesktop%5D+Life+at+LD.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628621748457-A5TB2VKVA82RCMF9AJ15/Frame+10.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628624041167-Y1OJFIJ6KNI1NFQGVD67/Screen+Shot+2021-08-10+at+3.33.45+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628623570047-GT45U5XCW0JT0KU1FUMO/Screen+Shot+2021-08-10+at+3.25.57+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628621727026-RT5WPBKIB2465RFK2KUW/Frame+14.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628621700189-U6IU0VJSIEDSMDDYAMIO/Frame+13.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628629497664-Q9D7Y9XPHYZXDO3J99ZU/Screen+Shot+2021-08-10+at+5.03.09+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628623685365-WXRMI3J4CN27ZM37CULK/Screen+Shot+2021-08-10+at+3.27.45+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628624575912-LK34UWOYGU3BDGRPBFGG/Screen+Shot+2021-08-10+at+3.42.46+PM.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/1628632174519-OH7XO4HP1B0A04R1LMJ3/%5BDesktop%5D+Careers.png Company site redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.janieginsberg.com/robo-investing daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/4bc3fb19-6a9c-4775-b4b0-9b3628c02105/Screenshot+2025-02-24+at+4.58.25%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/28285a9c-c034-49a6-889d-ac635df96e3b/Screenshot+2025-02-24+at+5.09.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/5f7cda4a-7961-4fca-bbab-5cd4e2becb12/Screenshot+2025-02-24+at+4.57.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60ba98324697c65ee4ba2813/7134f8b7-5af7-444d-8b42-e72954883e73/Screenshot+2025-02-24+at+4.57.16%E2%80%AFPM.png